To help change ivory consumer trends around the world, AEFF launched its powerful film, White Gold to five star reviews in New York City. The film was also launched on youku in China, narrated by Jackie Chan in Mandarin, in a bid to encourage the world’s greatest consumers of ivory to reject this non-essential luxury item, which leaves so much carnage in its wake. On youku there have already been 2.77 million full views. To watch: ” Click Here

Simon Trevor and Hillary Clinton at premiere of White Gold
Simon Trevor and Hillary Clinton at premiere of White Gold
Arne Glimcher and Hillary Clinton at premiere of White Gold
Arne Glimcher and Hillary Clinton at premiere of White Gold

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